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Kodak has announced a new range of camera into its EasyShare line. The new Z series includes the EasyShare Z740 (pictured), which has a 10x zoom. The camera is aimed at the point and shoot crowd, with the five megapixel Z740 offering manual operation for those who want more control and the ability to add a wideangle lens and filters.
The KODAK EASYSHARE Z740 camera is ideal for people who want to get close to their subject, but enjoy the simplicity of a point-and-shoot digital camera. Its powerful 10X (38 – 380 mm equivalent) KODAK RETINAR aspheric, all-glass optical zoom lens can quickly zero in on a small object or distant scene, picking up the detail, color, and textures that a less powerful lens would overlook. The 1.8-inch, high-resolution, indoor/outdoor LCD screen and electronic viewfinder are designed for previewing a scene, or reviewing and sharing shots just taken.
In addition, the 5-megapixel EASYSHARE Z740 camera includes more advanced, yet simple to use, features to help people get exactly the pictures they want. These include 18 scene settings (e.g., party, sport, portrait) for various environments, continuous autofocus for crisp pictures, first and last burst modes for action photography, color options (e.g., black-and-white, sepia), and even PASM (program, aperture priority, shutter priority, and manual) modes for greater control and creativity. The exclusive KODAK Color Science image processing chip helps deliver vibrant, accurate colors time and time again.
As with all EASYSHARE cameras, the Z740 includes the favorites feature, which lets people store dozens of pictures in internal memory for anytime, anywhere sharing; the Share button for designating pictures to be e-mailed or printed; popular EASYSHARE software for computer-based picture viewing, organizing, and sharing; and even high-quality video (640 x 480 pixels) for recording and sharing life in action.
Z740 camera owners can also take advantage of a range of accessories for additional creativity, including a 0.7x wide-angle lens and 55 mm circular polarizer and neutral density filters.
KODAK RETINAR All Glass Aspheric 10X Optical Zoom Lens
Capture your subject in crisp detail with the Z740’s all glass lens
Get amazingly close to your subjects with the 10X optical zoom (35 mm equivalent: 38–380 mm)
Get even closer with the 5X advanced digital zoom for 50X total zoom
5.0 MP for stunning-quality prints up to 20 נ30 in. (50 נ75 cm)
Create unbelievable-quality prints up to 20 נ30 in. (50 נ75 cm) with 5.0 MP
More pixels means you can crop and enlarge, and still have great quality
Exclusive KODAK Color Science Image Processing Chip
With the exclusive KODAK Color Science Image Processing Chip, your pictures come to life just the way you remember it.
A new high-speed digital processor chip, advanced algorithms, and hardware acceleration features let the Z740 make simultaneous, split-second decisions to produce rich, vibrant, true-to-life colors in almost any lighting situation
Each time you click the shutter, the KODAK Color Science Chip performs an instantaneous and advanced analysis of collected scene data to identify and adjust multiple factors that influence picture quality
Scene light source is detected and adjustments are made to capture bright whites and true, vivid colors under difficult lighting conditions—fluorescent, tungsten or daylight
Scene content is analyzed for luminance, focal distance, subject matter orientation and color to determine the correct exposure and capture the natural details, accurate flesh tones, and rich colors you see in your composition
1.8 in. (4.6 cm) high-resolution indoor/outdoor display
View brilliant, sharp images even in direct sunlight
Review vertical shots vertically with auto picture-rotation
In review mode, quickly magnify up to 8X, fast scroll through pictures, or view multi-up
Manual and custom controls
Turn your creative vision into reality with a full palette of advanced program, aperture priority, shutter priority, manual and custom controls.
Exposure compensation—+/- 2.0 EV in 0.5 EV steps
Aperture— wide (f/2.8–8.0) and tele (f/3.7–8.0)
Shutter speeds—automatic: 1/8–1/1700 seconds; manual: 8–1/1000 seconds
ISO equivalents— automatic: 80–160; manual: 80, 100, 200, 400, 800 (selectable)
Auto-focus—multi-zone, center weighted, selectable: left, center, right
Exposure metering type—auto: TTL-AE; selectable: multi-pattern, center-weighted, center spot
White balance—auto, daylight, tungsten, fluorescent, open shade
Flash compensation—+/- 1.0 EV in 0.5 EV steps
Flash mode—auto, red-eye, fill, off—for the right light every time
Program auto, aperture priority, and shutter priority
Program mode (P)—camera sets optimal shutter speed and aperture combination
Aperture priority mode (A)—you choose aperture, the camera sets shutter speed
Shutter priority mode (S)—you choose shutter speed, the camera sets aperture
High-speed, low-light auto focus
Using dual-sensing technologies, the Z740's high-speed, low-light, auto-focus system precisely fine tunes and sharply defines your subject in both low-light and bright-light situations
The auto focus system with assist lamp helps capture consistently crisp, sharp pictures even in low light
Continuous auto-focus provides 0.42 second click-to-capture time (with preview on)
Continuous shooting and bracketing modes
First burst mode—captures up to 4 frames in rapid succession at 2 fps
Last burst mode—captures up to 30 frames at 2 fps, with the last 4 frames saved
Auto exposure bracketing—3 images with user-selectable brackets (+/- 0.3, +/- 0.7 or +/- 1.0 EV)
Multiple scene and color modes, plus video capture
Free your inner creativity. The Z740 has a mode for almost any situation. You will get the shot you want, the way you want it
Choose one of 16 scene modes to get your shot
Portrait—places the subject in sharp focus, softens the background
Sport—captures subject in action without blurring
Children modecaptures action photos of children in bright light
Party modeuse for photos of people in indoor setting in lower light
Beach modeuse for bright beach scene
Flower modecaptures close-up photos of flowers in bright light
Fireworks mode—use for photos of fireworks
Snow mode—use for bright snow scene
Backlight mode—use for photos when light is behind the subject
Close-up—captures sharp, full-frame images at close range
Night Portrait modeclearly captures both subject and background at night
Landscape mode—provides maximum sharpness for distant scenes
Night Landscape mode—provides maximum sharpness for distant scenes at night
Museum/Manner mode—use when sound or flash are not desired
Text mode—for sharp text when photographing documents
Self Portrait mode—use for close-up of self
Bring out your creativity with color modes
High color—for vibrant colors
Natural color—for natural-looking colors
Low color—for muted colors
Sepia—for an antique appearance
Black and white—for a classic look
Catch all the action with continuous video
Capture up to 80 minutes continuous video with audio, depending upon size of external memory card; or 5-, 15-, 30-second clips
Choose settings for VGA (640 נ480-pixel resolution) at 13 fps, or QVGA (320 נ240-pixel resolution) at 20 fps—both with MPEG-4 compression
Share universally with QUICKTIME video format
Sharing is one-touch simple
The Z740 is part of the KODAK EASYSHARE System, so sharing your pictures is one-button simple. Just press Share.
On-camera Share button
Simple sharing starts right on the back of the camera
Exclusive on-camera Share button lets you tag favorite pictures to print or email later
Favorite mode shows off your favorite pictures anytime, anywhere in an on-camera picture collection
KODAK EASYSHARE Software
The Z740 includes KODAK EASYSHARE Software
Works seamlessly with EASYSHARE Cameras and Docks to enable one-button transferring and sharing
The easy way to view, edit, organize, print or view a slide show from your computer
Exclusive One Touch to Better Pictures feature automatically adjusts the settings on your inkjet printer to give you traditional quality photos when printing on KODAK Inkjet Photo Papers.
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